Protecting What Matters Most

Independent, no-fee advice for families, couples and business owners.

Get in touch

Which type of cover do you need?

Personal Protection

Life Insurance, Critical Illness, Income Protection and more - tailored for you and your loved ones.

Go to

Business Protection

Relevant Life Plans, Key Person, Shareholder & Executive Protection - to keep your company secure.

Go to

We work with:

I'm Andrew Russell, great to meet you!

After seeing how many people are pushed into the wrong policies, I started The Protection Guy to do things differently. I’m fully independent, don’t charge fees, and tailor everything to what’s right for you—not what’s easiest to sell. Whether you're a family, couple, or business owner, I’ll walk you through every option with honesty and care. No jargon. No pressure. Just protection that works when you need it most.

These are the four promises that guide every piece of advice I give:

Client-First Advice

Your goals shape every recommendation — never the other way round.

Whole-of-Market Search

I compare every UK insurer until we find the perfect fit.

Zero Fees

My service costs you nothing; insurers pay me, not you.

Independent Expertise

10+ years focused solely on protection, not generic financial sales.

Keen to learn more?

Laura Thomson

We are so thankful to Andrew for helping us arrange our life insurance - it's so important but we kept putting it off because it's complicated and overwhelming to try and do this alone. But with Andrew, he explained everything clearly (no question was a stupid question), and it's clear he has our best interests. We also managed to make what can be quite a morbid conversation, humorous. I would strongly recommend.

Not sure what type of cover you need?

Head over to our questionnaire to find out which cover is right for you.

Get a Quote