Protect your family. Protect the business you’ve built.

Clear, personal protection advice for families and limited company owners across the UK. No advice fee. No obligation.

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Which type of cover do you need?

Protect my family

Life Insurance, Critical Illness, Income Protection and more - tailored for you and your loved ones.

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Protect my business

Key person, shareholder and relevant life cover for limited company owners.

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We work with:

I'm Andrew Russell, great to meet you!

After seeing how many people are pushed into the wrong policies, I started The Protection Guy to do things differently. I’m fully independent, don’t charge fees, and tailor everything to what’s right for you—not what’s easiest to sell. Whether you're a family, couple, or business owner, I’ll walk you through every option with honesty and care. No jargon. No pressure. Just protection that works when you need it most.

These are the four promises that guide every piece of advice I give:

Client-First Advice

Your goals shape every recommendation — never the other way round.

Whole-of-Market Search

I compare suitable policies from a wide range of leading UK insurers to find cover that fits your circumstances.

Zero Fees

My service costs you nothing; insurers pay me, not you.

Independent Expertise

Specialist protection advice focused on finding cover that suits you, your family or your business.

Keen to learn more?

Laura Thomson

We are so thankful to Andrew for helping us arrange our life insurance - it's so important but we kept putting it off because it's complicated and overwhelming to try and do this alone. But with Andrew, he explained everything clearly (no question was a stupid question), and it's clear he has our best interests. We also managed to make what can be quite a morbid conversation, humorous. I would strongly recommend.

Not sure what type of cover you need?

Head over to our questionnaire to find out which cover is right for you.

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